E-commerce shifts to AI: Yotpo lays off about 200 employees - CTech

Yotpo lays off 200 employees as e-commerce companies shift focus to AI Yotpo, a customer experience platform serving e-commerce businesses, has laid off approximately 200 employees as the company restructures amid industry shifts toward AI-driven solutions. The layoffs reflect broader changes in how e-commerce companies are prioritizing technology investments, with increased focus on artificial intelligence capabilities. Yotpo provides services including reviews, loyalty programs, and customer engagement tools to online retailers. The restructuring suggests the company is realigning its workforce and product strategy to compete in an increasingly AI-focused market. This move highlights the competitive pressures and transformation occurring within the customer experience and e-commerce technology sectors.