Detect entity context changes with data freshness for Linked Audiences in Segment

Twilio Segment Linked Audiences now detects entity context changes with data freshness triggers Twilio has enhanced its Segment Linked Audiences feature with data freshness detection for Identify events. The new "Profile enters or exits audience or entity values changed" trigger enables Segment to detect changes to entity context data between runs and emit Identify events for affected profiles, even when audience membership remains unchanged. This capability ensures enrichment values stay current in downstream destinations including Braze, Customer.io, and AWS S3. The feature is designed to support time-sensitive use cases such as past-due reminders, onboarding sequences, and abandoned cart campaigns, improving the ability to deliver contextually relevant customer journeys.