Agentic AI Is Forcing Brands to Rethink Discovery and Loyalty - CRM Buyer

Agentic AI is reshaping how brands approach customer discovery and loyalty programs Agentic AI is fundamentally changing how brands engage with customers in discovery and loyalty contexts. As AI agents become more autonomous and capable of making decisions on behalf of users, traditional CRM and loyalty strategies require significant rethinking. Brands must adapt their approaches to work effectively with AI intermediaries that filter, recommend, and facilitate customer interactions. This shift impacts how companies build relationships, personalize experiences, and maintain customer loyalty in an AI-mediated marketplace. Klaviyo and other CRM platforms are adjusting their strategies to help brands navigate this new landscape where AI agents play a central role in customer journeys.