M3AAWG Plays a Pivotal Role in Groundbreaking Gallup Survey Aiming to Address America’s Scam Crisis
M3AAWG Sponsors Gallup Survey to Understand Scope and Impact of Scams on Americans M3AAWG is playing a pivotal role in sponsoring and designing a comprehensive Gallup survey examining how scams impact American lives. The survey, conducted in partnership with the Stop Scams Alliance, investigates how scammers reach people, scam frequency, financial losses, reporting obstacles, and psychological consequences. M3AAWG members contributed to survey design through an Open Round Table session at their 64th General Meeting in Vancouver and subsequent feedback. The survey launched in early January 2026 and will remain open through mid-February, with results expected in May 2026. The research aims to identify trends, provide foundations for prevention strategies, and equip policymakers and industry leaders with accurate data to address America's scam crisis.
EUM / SES Relevance
Relevant to AWS EUM/SES as scam prevention and sender reputation are critical concerns in the messaging and email industry. Understanding how scammers reach consumers through various channels helps inform abuse prevention strategies and sender authentication practices.
Key Takeaways
- arrow_right_alt M3AAWG is sponsoring and helping design a major Gallup survey examining the scope and impact of scams on Americans.
- arrow_right_alt The survey investigates how scammers reach people, scam frequency, financial losses, reporting obstacles, and psychological consequences.
- arrow_right_alt M3AAWG members contributed to survey design through an Open Round Table session and subsequent member feedback.
- arrow_right_alt Survey results will be released in May 2026 and aim to support cross-industry collaboration to reduce scams.
- arrow_right_alt The research will help identify blind spots and inform more effective prevention strategies based on data-driven insights.