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Configure Part of Audience to import audience conditions in Segment
Twilio
March 26, 2026
medium impact
Twilio Segment adds import audience conditions for more flexible audience building Twilio has enhanced its Segment platform with new audience configuration options for building audiences based on existing audience membership. Users can now choose between importing audience conditions, which copies criteria and eliminates Profile Sync delays for fresher results, or using audience membership traits, which references original audiences and reduces compute costs. This feature enables marketers to create more specific audience segments by including or excluding profiles based on their membership in other audiences, providing flexibility between real-time accuracy and cost efficiency.
Key Takeaways
- arrow_right_alt Import audience conditions copies referenced audience criteria into a combined SQL query that runs independently
- arrow_right_alt Eliminates approximately 1-hour Profile Sync delay when using import conditions for fresher compute results
- arrow_right_alt Audience membership traits option reduces compute costs by referencing original audiences without recomputation
- arrow_right_alt Users can include or exclude profiles based on membership in other audiences for more granular segmentation