Meet Sinch Engage: MessageMedia’s new name and brand identity in the US & UK

Sinch rebrands MessageMedia to Sinch Engage in US and UK markets Sinch has announced the rebrand of MessageMedia to Sinch Engage in the US and UK, marking the next phase of integration following Sinch's 2021 acquisition of the global messaging provider. The rebrand aims to create a unified brand experience and enable faster innovation at global scale. The transition begins with the MessageMedia website sunsetting on April 1, with US and UK visitors redirected to sinch.com/engage/messagemedia. For existing customers, the change is minimal: MessageMedia accounts, login credentials (hub.messagemedia.com), app functionality, and support resources remain unchanged. The rebrand will eventually roll out to Australia and New Zealand later in 2026, with advance notice provided. Sinch Engage continues to offer SMS, MMS, RCS, WhatsApp, and multi-channel messaging capabilities from a unified hub.