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8x8 Expands APAC Customer Engagement With Maven Lab Deal - CX Today
8x8 CPaaS
January 07, 2026
medium impact
8x8 Expands APAC Customer Engagement Through Maven Lab Acquisition 8x8 has announced an expansion of its customer engagement capabilities in the Asia-Pacific region through a strategic deal with Maven Lab. This move strengthens 8x8's position in the APAC market by enhancing its CPaaS offerings and customer engagement solutions. The acquisition enables 8x8 to provide more comprehensive communication and engagement tools to enterprises across the region, supporting its growth strategy in one of the world's fastest-growing telecommunications markets. The deal reflects 8x8's commitment to expanding its platform capabilities and market reach in APAC.
Key Takeaways
- arrow_right_alt 8x8 acquires Maven Lab to strengthen its APAC customer engagement platform
- arrow_right_alt The deal expands 8x8's CPaaS capabilities and market presence in Asia-Pacific
- arrow_right_alt Enhanced offerings will provide enterprises with more comprehensive communication solutions
- arrow_right_alt Strategic move positions 8x8 for growth in a high-demand regional market