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France's privacy watchdog just changed how cookies work across your devices - PPC Land

CNIL (France) January 16, 2026 medium impact

France's CNIL updates cookie regulations affecting cross-device tracking France's privacy watchdog CNIL has implemented new regulations governing how cookies function across multiple devices. These changes impact cookie consent requirements and cross-device tracking practices for websites and digital services operating in France. The update represents a significant shift in how organizations must handle user privacy and data collection across connected devices, requiring compliance with stricter consent mechanisms and transparency standards. This regulatory change affects digital marketers, advertisers, and technology platforms that rely on cross-device tracking for user profiling and targeted advertising campaigns.

Key Takeaways

  • arrow_right_alt CNIL has modified cookie regulations to restrict cross-device tracking without explicit user consent
  • arrow_right_alt Organizations must implement enhanced consent mechanisms compliant with the new French privacy standards
  • arrow_right_alt The changes impact digital marketing, advertising, and analytics practices across multiple devices
  • arrow_right_alt Compliance requirements now include stricter transparency and user control over cookie usage