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Create entity-based Linked Audiences in Segment
Twilio
March 26, 2026
medium impact
Twilio Segment launches entity-based Linked Audiences for granular customer segmentation Twilio has introduced entity-based Linked Audiences in Segment, allowing users to build audiences explicitly scoped to specific entities such as accounts, businesses, or households. The feature dynamically adapts the builder interface based on the selected activation target, ensuring conditions, operators, and validations align with user expectations for that entity type. Users can preview their Linked Audiences to see member counts and sample matching entities, enabling more precise audience targeting and activation strategies across different business models and use cases.
Key Takeaways
- arrow_right_alt Entity-based Linked Audiences enable scoping to accounts, businesses, households, or other custom entities
- arrow_right_alt Builder interface dynamically adapts based on selected activation target for improved user experience
- arrow_right_alt Preview functionality displays audience member counts and sample matching entities before activation
- arrow_right_alt Feature supports more granular segmentation strategies for complex business models