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Account-based marketing with Marketo Engage: ABM at enterprise scale - Adobe for Business
Adobe Experience Cloud
October 13, 2025
medium impact
Adobe Marketo Engage enables account-based marketing at enterprise scale Adobe has published guidance on implementing account-based marketing (ABM) strategies using Marketo Engage, its enterprise marketing automation platform. The resource focuses on how organizations can execute ABM initiatives at scale, leveraging Marketo's capabilities to target high-value accounts with personalized campaigns. ABM represents a strategic shift from broad audience targeting to focused engagement with specific accounts, requiring coordinated marketing and sales efforts. Marketo Engage provides tools for account identification, personalization, and campaign orchestration across multiple channels to support this approach.
Key Takeaways
- arrow_right_alt Marketo Engage enables enterprises to implement account-based marketing strategies at scale
- arrow_right_alt ABM approach focuses on personalized engagement with high-value target accounts
- arrow_right_alt Platform supports coordinated marketing and sales efforts for account targeting
- arrow_right_alt Multi-channel campaign orchestration capabilities support complex ABM workflows