7 steps to build a savvy email marketing strategy in 2026
Twilio outlines 7-step framework for building effective email marketing strategies in 2026 Twilio published a comprehensive guide for developing email marketing strategies, emphasizing a structured seven-step approach. The framework prioritizes establishing clear goals, understanding target audiences, building quality lists, ensuring deliverability, creating compelling content, implementing automation, and measuring results. This sequential methodology reflects industry best practices for maximizing email campaign effectiveness and ROI. The guidance addresses fundamental challenges marketers face when launching or optimizing email initiatives, from initial planning through performance analysis.
EUM / SES Relevance
Directly relevant to AWS SES as the article addresses email deliverability best practices, list management, sender reputation, and email campaign optimization—core competencies of SES and EUM services.
Key Takeaways
- arrow_right_alt Twilio recommends a sequential seven-step process starting with goal-setting and audience definition before list building
- arrow_right_alt Deliverability is positioned as a critical step, emphasizing the importance of sender reputation and technical compliance
- arrow_right_alt The framework integrates automation and measurement as essential components for scaling and optimizing email campaigns
- arrow_right_alt Content strategy and audience segmentation are foundational to campaign success in the structured approach