Email Regulation

Deliverability policy changes, sender requirements, and enforcement actions from inbox providers and anti-abuse bodies.

Feb 02 2026

Your Link Has Expired: The Impact of SFMC’s Recent Security Incident

  • arrow_right_alt SFMC's security fix invalidated all pre-January 21 email links, breaking click-through tracking and unsubscribe functionality for millions of recipients.
  • arrow_right_alt New encrypted links exceeded character limits at Microsoft, causing DKIM signature breaks and authentication failures that severely damaged sender reputations.
  • arrow_right_alt Email deliverability dropped approximately 25% at Microsoft inboxes, with some SFMC senders experiencing near-zero inbox placement rates immediately after the incident.
Validity high impact verified EUM/SES Relevance
Feb 01 2026

Understanding Email Verification: Real-Time, Bulk, and When to Use Each

  • arrow_right_alt Real-time verification uses API-based validation at the moment of email capture to prevent typos, fake addresses, and disposable emails from entering systems.
  • arrow_right_alt Bulk verification systematically scans entire contact lists to identify valid, risky, and invalid addresses, with email databases naturally decaying by approximately 23% annually.
  • arrow_right_alt Enterprise organizations should implement both verification types together: real-time prevents bad data entry while bulk verification maintains existing data quality over time.
Validity high impact verified EUM/SES Relevance
Jan 29 2026

M3AAWG Reminds Everyone to Safeguard Their Data as a 2026 Champion of Data Privacy Week

  • arrow_right_alt M3AAWG is actively championing Data Privacy Week 2026 to raise awareness about data collection practices and encourage individuals to take control of their personal information.
  • arrow_right_alt Organizations must respect privacy rights while individuals should review app permissions, adjust privacy settings, and implement the Core 4 security practices including strong passwords and multi-factor authentication.
  • arrow_right_alt Global inconsistencies in data protection laws create loopholes that allow organizations to continue data collection activities legally, making user education and advocacy essential.
M3AAWG medium impact verified EUM/SES Relevance
Jan 28 2026

Are These Clicks for Real? The Rise of Bot Clicks and What Marketers Can Do About It

  • arrow_right_alt Bot clicks from security scanners and privacy tools are rising and distorting email engagement metrics, leading to poor marketing decisions.
  • arrow_right_alt Key indicators of bot activity include instant clicks within seconds of delivery, clicks on all links including footers, and click spikes without corresponding conversions.
  • arrow_right_alt Marketers can detect and filter bot clicks using time-to-click analysis, honeypot links, and ESP-provided bot detection tools.
Validity high impact verified EUM/SES Relevance
Jan 27 2026

Break Through the Ceiling: How Validity Helps Marketers Scale

  • arrow_right_alt Strong email infrastructure with SPF, DKIM, and DMARC authentication is foundational for maximizing deliverability and sender reputation.
  • arrow_right_alt Unlimited email testing and previews across all devices and inboxes prevent rendering issues and spam folder placement.
  • arrow_right_alt Email verification and list hygiene are critical for maintaining sender reputation and preventing bad data from damaging campaign performance.
Validity medium impact verified EUM/SES Relevance
Jan 27 2026

Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox - Demand Gen Report

  • arrow_right_alt Gmail's Smarter Inbox uses engagement signals as a primary factor for inbox placement decisions
  • arrow_right_alt Traditional deliverability metrics like authentication and complaint rates remain important but are no longer sufficient alone
  • arrow_right_alt Senders must focus on creating relevant, compelling content that drives recipient engagement
Google Postmaster high impact verified EUM/SES Relevance
Jan 23 2026

12 Expert Email Marketing Predictions for 2026

  • arrow_right_alt AI will shift email marketer roles from content creators to quality assurance and strategy managers focused on brand voice.
  • arrow_right_alt Mailbox providers will expand tools with enhanced bounce data, delete-without-read rates, and advanced engagement metrics for campaign optimization.
  • arrow_right_alt Send time optimization will decline as marketers prioritize relevance and engagement over timing due to privacy changes and inbox sorting algorithms.
Validity high impact verified EUM/SES Relevance
Jan 07 2026

Microsoft warns of a surge in phishing attacks exploiting email routing gaps - csoonline.com

  • arrow_right_alt Phishing attacks are increasingly exploiting email routing vulnerabilities to bypass security controls
  • arrow_right_alt Attackers leverage DNS misconfigurations and mail server routing gaps to impersonate legitimate senders
  • arrow_right_alt Microsoft recommends strengthening email authentication protocols and monitoring routing configurations
Microsoft Outlook high impact verified EUM/SES Relevance
Dec 11 2025

The Hidden Email Crisis That Costs Companies Billions - IBM

  • arrow_right_alt Poor email authentication and sender reputation management cause significant financial losses for enterprises
  • arrow_right_alt Many organizations lack adequate monitoring and visibility into email deliverability metrics and bounce handling
  • arrow_right_alt Email infrastructure failures directly impact customer engagement, compliance, and revenue generation
Microsoft Outlook high impact verified EUM/SES Relevance
Dec 04 2025

Outlook’s spam filters are awful — here’s the obvious fix. - Windows Central

  • arrow_right_alt Outlook's spam filters suffer from poor accuracy, allowing spam to reach inboxes while blocking legitimate emails
  • arrow_right_alt The filtering system requires algorithmic improvements to better identify and categorize incoming messages
  • arrow_right_alt Users experience productivity loss due to emails being misclassified and difficult to locate
Microsoft Outlook medium impact verified EUM/SES Relevance
Nov 11 2025

How to maximize email deliverability during peak season. - Adobe for Business

  • arrow_right_alt Maintaining sender reputation is critical during peak season email campaigns to avoid spam folder placement
  • arrow_right_alt Proper email authentication and list hygiene practices prevent deliverability issues during high-volume sending periods
  • arrow_right_alt Monitoring key metrics and engagement rates helps identify and resolve deliverability problems proactively
Google Postmaster high impact verified EUM/SES Relevance