Email Regulation

Deliverability policy changes, sender requirements, and enforcement actions from inbox providers and anti-abuse bodies.

Apr 09 2026

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

  • arrow_right_alt Gmail users can now change their email address up to three times with old addresses remaining active as alternates, affecting 1.8 billion users globally.
  • arrow_right_alt Silent disengagement poses a major threat as emails to old addresses deliver successfully but go unread, providing no bounce or engagement signals to alert marketers.
  • arrow_right_alt Fragmentation of behavioral data will impact suppression lists, journey management, and personalization capabilities for email campaigns.
Validity high impact verified EUM/SES Relevance
Apr 02 2026

Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns

  • arrow_right_alt Humor is a powerful email marketing tool with 91% of consumers wanting brands to be funny and 72% preferring funny brands over competitors.
  • arrow_right_alt Effective humorous emails require understanding audience context, ensuring fit with industry norms, maintaining brand alignment, and using self-deprecating or broadly accessible jokes.
  • arrow_right_alt Misleading subject lines in April Fools campaigns can violate emerging laws prohibiting deceptive practices and carry expensive legal repercussions.
Validity medium impact verified EUM/SES Relevance
Mar 31 2026

High Volume Email Is Now Available in Exchange Online

  • arrow_right_alt HVE provides a tenant-native Exchange Online capability specifically designed for application-to-person transactional messaging, separating automated traffic from human communication.
  • arrow_right_alt The service supports high-volume internal email scenarios including payroll, IT monitoring, business applications, device workflows, and security notifications without impacting service health.
  • arrow_right_alt Pricing model of $42 per million recipients aligns usage with service protection and fairness for high-volume automated email scenarios.
Microsoft Outlook high impact verified EUM/SES Relevance
Mar 26 2026

SMS Blasters Are on the Rise: Here’s What the Anti-Abuse Community Needs to Know

  • arrow_right_alt SMS blasters achieve 100% delivery rates by impersonating cell towers and forcing phones to downgrade to unencrypted 2G connections.
  • arrow_right_alt Messages sent via SMS blasters bypass carrier networks entirely and cannot be blocked or monitored by network operators.
  • arrow_right_alt The attack exploits fundamental protocol weaknesses in mobile network authentication that affect all carriers regardless of 2G sunset efforts.
M3AAWG high impact verified EUM/SES Relevance
Mar 17 2026

Bad Email Deliverability isn’t an IT Problem—It’s a Customer Experience Problem!

  • arrow_right_alt Email deliverability is fundamentally about subscriber engagement and sender reputation, not technical delivery failures.
  • arrow_right_alt Mailbox providers use sophisticated trust detectors that evaluate both positive signals (opens, clicks, forwards) and negative signals (spam reports, ignoring emails) to determine inbox placement.
  • arrow_right_alt Subscribers define spam as any unwanted or irrelevant email, requiring marketers to focus on relevance, personalization, and permission-based marketing.
Validity high impact verified EUM/SES Relevance
Mar 16 2026

What You May Have Missed at M3AAWG’s 66th General Meeting

  • arrow_right_alt Erin West's keynote highlighted the crisis-level scamdemic, particularly pig butchering scams in Southeast Asia, calling for improved national reporting systems and victim services.
  • arrow_right_alt AI-driven abuse and countermeasures dominated conference sessions, covering shadow data attacks, AI-curated fraud datasets, and agentic AI security risks.
  • arrow_right_alt Email security advancements discussed include DKIM2 transition pathways, post-quantum cryptography architecture, and AI-enhanced email abuse detection systems.
M3AAWG high impact verified EUM/SES Relevance
Mar 06 2026

The Benefits of Email List Validation Automation

  • arrow_right_alt Email list validation automation integrates with data workflows to automatically flag invalid, risky, or dormant addresses before sending, acting as a continuous security checkpoint for sender reputation.
  • arrow_right_alt Dirty email lists cost businesses through 70.3% annual data decay, wasted marketing spend on non-existent addresses, and reputation damage that causes legitimate emails to be filtered to spam or blocked.
  • arrow_right_alt Automated verification protects sender reputation by reducing bounce rates and spam trap hits, which are monitored by mailbox providers like Gmail and Outlook to determine inbox placement.
Validity high impact verified EUM/SES Relevance
Feb 25 2026

M3AAWG Elects Three New Officers to the Board of Directors

  • arrow_right_alt Tom Bartel elected M3AAWG Chairperson with focus on collaboration and steady execution against online abuse.
  • arrow_right_alt Mary Youngblood of Adobe joins as Co-Vice Chair, bringing decades of email deliverability expertise and mentorship commitment.
  • arrow_right_alt Connie Klingelhoefer from AT&T becomes Assistant Treasurer, leveraging 25+ years of network operations and security leadership.
M3AAWG medium impact verified EUM/SES Relevance
Feb 18 2026

Love Me Do: A 2026 Valentine’s Email Review

  • arrow_right_alt Gmail's relevance sorting in the Promotions tab prioritized older emails over time-sensitive Valentine's Day promotions, reducing sender reach during peak promotional periods.
  • arrow_right_alt Gmail annotations and deal cards created unintended consequences, with expired offers displaying to subscribers and brands missing opportunities to use availabilityEnds parameters.
  • arrow_right_alt Marketers adapted by integrating holiday opt-outs into preference centers, using distinctive discount percentages (14%), and crafting subject lines to combat subscriber scrolling behavior.
Validity high impact verified EUM/SES Relevance
Feb 16 2026

Twenty Years of Guiding the Mission Forward

  • arrow_right_alt Amy Cadagin's 20-year tenure transformed M3AAWG from an informal volunteer-driven organization into a structured entity with defined Priority Areas and clear accountability frameworks.
  • arrow_right_alt She introduced formalized processes for capturing, supporting, and advancing work while maintaining the collaborative culture that defines the anti-abuse community.
  • arrow_right_alt Her leadership during the 2020 pandemic transition ensured M3AAWG maintained momentum and member engagement despite unprecedented global disruption.
M3AAWG medium impact verified EUM/SES Relevance
Feb 10 2026

Microsoft Acknowledges Exchange Online Spam Filter Mistakenly Blocks Valid Email - gbhackers.com

  • arrow_right_alt Exchange Online's spam filter is incorrectly blocking legitimate emails, causing deliverability issues for organizations
  • arrow_right_alt The false positive problem affects email reach and customer communications for Microsoft 365 users
  • arrow_right_alt This represents a critical sender reputation and inbox placement challenge for enterprises
Microsoft Outlook high impact verified EUM/SES Relevance
Feb 10 2026

Microsoft Exchange spam filter creates business chaos - Rolling Out

  • arrow_right_alt Microsoft Exchange spam filters are incorrectly blocking legitimate business emails, disrupting normal operations
  • arrow_right_alt Organizations are struggling with email deliverability issues caused by overly aggressive filtering mechanisms
  • arrow_right_alt IT teams must spend significant time managing filter configurations and whitelisting legitimate senders
Microsoft Outlook high impact verified EUM/SES Relevance
Feb 10 2026

Microsoft Exchange Online Erroneously Flags Legitimate Emails as Phishing - cyberpress.org

  • arrow_right_alt Exchange Online's phishing detection is incorrectly flagging legitimate emails, causing delivery failures
  • arrow_right_alt False positive filtering impacts sender reputation and email deliverability for affected organizations
  • arrow_right_alt Overly aggressive security filters may be blocking legitimate business communications from reaching recipients
Microsoft Outlook high impact verified EUM/SES Relevance
Feb 05 2026

M3AAWG Plays a Pivotal Role in Groundbreaking Gallup Survey Aiming to Address America’s Scam Crisis

  • arrow_right_alt M3AAWG is sponsoring and helping design a major Gallup survey examining the scope and impact of scams on Americans.
  • arrow_right_alt The survey investigates how scammers reach people, scam frequency, financial losses, reporting obstacles, and psychological consequences.
  • arrow_right_alt M3AAWG members contributed to survey design through an Open Round Table session and subsequent member feedback.
M3AAWG high impact verified EUM/SES Relevance
Feb 03 2026

Erin West to Keynote M3AAWG66: An Inside Look at the Global Scam Ecosystem and Fighting Organized Crime

  • arrow_right_alt Erin West will keynote M3AAWG66 discussing multinational scam operations, human trafficking, and organized crime networks.
  • arrow_right_alt West spent 26 years as a Deputy District Attorney investigating cryptocurrency-enabled crimes, SIM-swapping, and digital financial fraud in Silicon Valley.
  • arrow_right_alt Operation Shamrock provides victim services and works to dismantle organized fraud by mobilizing law enforcement, regulators, and cross-sector partners.
M3AAWG high impact verified EUM/SES Relevance